Understanding the Basics of Book Marketing and Your Role as Well as Your Publisher’s
Finally finishing a book not just ends there. If you are thinking of making profit out of the book or books that you have written, then you have to find the most fit publisher for you. Finding a publisher can be challenging but once you have found the perfect one, then you are a step closer to making your dreams come true as an author. Once you find a publisher, you must make sure to sign a contract with them. Having been done this renders you a published author. So, what are the next steps for you? What should be the responsibilities that your publisher must have? Being the author of your books, what other things can you do to ensure the best results for the book marketing efforts of your publisher?
What are the things that book publishers do then to help you make the best sale for your books?
Traditionally, your publisher will not just be the one to contract with your distributors to distribute your books but also they will be the ones to create cover art for your books, edit your books, and then print your books. They will also be the one to be putting your book on the internet among famous online book sites that make sure to target the general population. You have to remember that they will be the one to also be making sure that they do book marketing for you around the world and even have your books distributed to countries that might have more interest in buying and reading your own books. What they do next is they will be doing the processing of your books to various outlets and then be doing their best to restock them when the need arises. The publisher is also the one that will be making sure to be generating media publicity, promoting your books via e-mail, fax blast, book fairs, and catalogs, creating a website for you, arranging book signings, arranging book tours, and soliciting reviews. With all of the book marketing efforts being done by your publisher, you as the author will be the one that will still get a lot of attention in the end.
Even so, in the present, all of these things still need more effort not just on your publisher but you as the author yourself when it comes to doing book marketing tasks. As the author, you can better do book marketing by using technology. Since the traditional books have also turned out to be more electronic, a great deal of effort must be made in marketing your books online. Since this is something that can be challenging do on the part of your publisher, it will be better off that you will be the one promoting your book online. Being the author, you can do this task better as you want nothing more but to gain more profit from the books that you are selling.